Note that since domain authority can sometimes fluctuate, it’s not a precise historical measure to use, but snapshots of the score over time can be a good indicator, especially if the score changes by several points.
ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. Google rewards advertisers (or at least experienced advertisers) with a nearly endless number of levers to pull to...
In addition, tracing the trajectory of the story from one member of the target audience to another is a great indicator of where to buy PPC and other forms of advertising to further amplify the message(s) and incrementally expand its reach.
Although SERPs are still a good indicator of success, you cannot judge overall success by these metrics alone. Provide granular data that enables them to identify goals and view performance. Or, educate them on focus of big picture for results, not...
The term KPI means “key performance indicator,” which inherently means that there is subjectivity involved. Search marketers are both blessed and cursed as a result of the amazing access we have to performance data.
When testing between two or more URLs, it’s smart to use the URLs as an additional indicator of the variation number, so the first variation would be URL-2, and the next URL-3. As data begins to come in, and depending on the number of test...
This Thursday, Linkdex VP of Product Matt Roberts and SEO-PR President/Co-Founder Greg Jarboe appear on SEW Weekly to discuss how geo-rankings affect SEO, particularly when organic rankings are a key performance indicator for marketers.
Including dynamic share counts gives you a means of measuring engagement and shares could be one key performance indicator (KPI) you monitor. And there are some great articles and case studies written about conceptualizing and marketing a...
Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator of your SEO campaign? Then you’ll want to go to SES Chicago 2012. One of the sessions on Day 2 of the conference (Wednesday...
So, the implicit assumption that 'doing nothing' is bad, is complicated by the fact that doing nothing could just as easily be taken as an indicator of customer satisfaction. Furthermore this concept of shared accountability is built into most paid...
There is still an over-reliance on using the number of Facebook Fans as a key performance indicator. Number of Facebook Fans Isn’t a Key Performance Metric A new report from comScore and Facebook examines how social media marketing works and offers...
In that sense, it is more of a pure keyword targeting metric - a below average rating could be a strong indicator that you are bidding on the wrong keyword or not properly anticipating what people are really looking for when they do this search.
Without that one commonly misunderstood metric to constantly monitor and agonize about, we used rankings and traffic as an indicator of our performance. What did we do before we had that pesky little toolbar indicator?
While previous SEO metrics such as rankings and traffic are still a good indicator of SEO success, they aren’t a clear measurement of performance at a business level. SEO metrics are great indicators to show if a campaign is on track, but it’s not...
Search queries are the greatest indicator of intent, because they are explicit and recent. Similar Performance – In the absence of specific data for this keyword with this advertiser, Google will look at the performance of keyword from other...
A proprietary visual indicator of the health of the campaign as a whole The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics...
PageRank is an indicator of a page's latent ability to rank, but says nothing about how it is actually ranking or for what terms it is ranking. I would recommend not using it at all as a measure of an SEO campaign's performance (what you should be...
What is a better indicator of the people you care about than those whose calls you take and the ones you email and chat with most regularly? One of the strongest indicators of the best possible answer for what you're looking for is what others have...
However, watch out for low competitive pressures too since that is sometimes an indicator of a hole in the market -- rather than a gap! And you have to factor in that the performance of the test may be below what you can achieve when you invest...
The number of unique keyword visits your site gets per month (or whatever time period) is another vital health indicator. If you're going to get anything out of a search engine optimization (SEO) campaign, whether you're working on it yourself or...
