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Performance Indicator

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again – especially since these...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In web marketing, multiple channels work together to boost return on...

  3. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    We've confirmed a statistically significant relationship between the traffic that a piece of content generates and its InboundWriter content quality score, thereby validating that InboundWriter's technology can be used as an indicator for...