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  1. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    A proprietary visual indicator of the health of the campaign as a whole The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics...

  2. How to Test International Search Marketing Opportunities at Low Cost

    However, watch out for low competitive pressures too since that is sometimes an indicator of a hole in the market -- rather than a gap! And you have to factor in that the performance of the test may be below what you can achieve when you invest...