SEO News

Performance Incentives

  1. Search Engine Algorithm Research & Testing

    Proof stacks: You might be providing more incentives for a more detailed scan of your activities. When you use ranking as a metric for a specific change between two timeframes, you won’t get a clear answer on the importance and performance of that...

  2. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. How much can CEO's impact the performance of their companies?

  3. Live Search Updates Cashback Shopping Site

    Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers Improved relevance and site performance via Jellyfish (acquired by Microsoft in October 2007) migration with Live Search