SEO News

Performance Incentives

  1. SEC to focus on fair value in alternative mutual funds

    Specifically, this re-examination should include, at a minimum, (1) ensuring consistency between representations to investors about valuation methodology and actual valuation practices, (2) adequate documentation supporting valuation decisions, (3...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: Product Listing Ads will continue to gain popularity and drive shopping...

  3. Search Engine Algorithm Research & Testing

    Proof stacks: You might be providing more incentives for a more detailed scan of your activities. When you use ranking as a metric for a specific change between two timeframes, you won’t get a clear answer on the importance and performance of that...

  4. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. How much can CEO's impact the performance of their companies?

  5. Live Search Updates Cashback Shopping Site

    Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers Improved relevance and site performance via Jellyfish (acquired by Microsoft in October 2007) migration with Live Search