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  1. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Even a slight improvement feels good, as long as we believe we're making progress toward our ultimate goal. We enjoy strong performance because of how it makes us feel. Just knowing that they are disorganized isn't enough; if you can show them that...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Performance as long as you have reliable data. and look for areas of improvement (make some changes! My next article will discuss what Q4 and the holiday season means for many B2B/lead-gen campaigns and how you can leverage this time of...