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Performance Funnels

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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths Here are three examples of how combining Google AdWords and...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. No action is required on behalf of Google AdWords Users currently...

  3. 7 Essential Skills for Managing PLA Campaigns

    While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. PLA managers need to possess the tools and skills...

  4. Driving Consumer Insights With Mobile Analytics

    Also, you don't have customer-centric funnels in Flurry. As Craver mentioned, it's different than measuring website performance. So if you haven't started thinking about how to execute on your mobile strategy, including how to measure performance...