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Performance Evaluation

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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    An accurate evaluation of first- and last-click conversions, as well as consumer paths to purchases, can give you more insight into the consumer experience. When you see changes in performance, it is important to consider the interactions in your...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Of all campaign evaluation metrics, these have tended to be the easiest and most cost-effective to collect from a research standpoint. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three...

  4. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    For example, it would be much easier to have a high conversion rate for an email newsletter or free research than a sales-ready evaluation request. If conversion rate percentages fall short of industry benchmarks and expectations, B2B search engine...

  5. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    As illustrated in the table below, sources of information are most important in the search and evaluation stages of the decision making process. Evaluation The source of information was most important in the search and evaluation stages of the...