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Performance Data

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] monitor and report on the accuracy of data being distributed? What happens to the syndicated data if we stop working with [VENDOR NAME]? How does [VENDOR NAME] ensure data is always up to date when locations go in or out of...

  4. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term...