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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] monitor and report on the accuracy of data being distributed? What happens to the syndicated data if we stop working with [VENDOR NAME]? How does [VENDOR NAME] ensure data is always up to date when locations go in or out of...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Product Listing Ads will continue to gain popularity and drive shopping performance.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Remember to always create and test ad groups based on Analytics and AdWords performance data. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It’s hard to say, but the data reveals that something was going on. If you implement ABR today, you'll have fresh data to analyze tomorrow. We worked hard to identify the content across the site, how attribution was being handled, and then drilled...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. It ties your article to other data, broadening the possibilities of matching your content with search terms...

  7. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. When WordStream segmented the data to identify top customer service employees, it...