SEO News

Performance Data

RSS
  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  3. Bing Ads Enhances "Change History" Page

    Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page when it comes to showing data for accounts with a large number of changes.

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup How do you monitor your performance regularly? SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have the data (and the analysts! Data-Driven Brand Assets To make it PR newsworthy, you need data - run surveys...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand's Shopping campaigns, with "smarter...

  8. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Linking login data might be the most precise way to achieve cross-device tracking, but it’s also the most challenging. Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently...

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Data Insight Extracting Key Data From Social to Inform Content Strategy Sexual Performance Improvement Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print...