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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    By far search marketing was the most profitable channel so we changed direction and became a search marketing agency. These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    The majority of advertisers are either measuring each channel separately (41 percent) or taking limited steps (36 percent) to measure cross-channel effects. This shouldn’t come as too much of a surprise; search elicits high intent signals and shows...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. The potential impact to SEO performance needs to be clearly articulated so that it can be...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In short, each marketing channel must be evaluated based on its ability to drive performance. Advertisers can now see which mobile ad drove more performance to desktop conversions. Ad performance can even be broken down in terms of types of mobile...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Testing format can also be tricky because of the direct impact it has on the...

  8. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. Multi-channel touch points are even more valuable for social advertising," Marin reported. Successful marketing executives recognize that meeting overall business...

  9. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    In a sense, close rates were declining because the sales team was not attributing closed leads to the proper channel. The number of factors that may influence your PPC performance is almost endless. I think this where many PPC mangers turn when...

  10. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. With this update, Google is finally giving retailers SKU level detail around their...