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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. The potential impact to SEO performance needs to be clearly articulated so that it can be...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In short, each marketing channel must be evaluated based on its ability to drive performance. Advertisers can now see which mobile ad drove more performance to desktop conversions. Ad performance can even be broken down in terms of types of mobile...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Testing format can also be tricky because of the direct impact it has on the...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. Multi-channel touch points are even more valuable for social advertising," Marin reported. Successful marketing executives recognize that meeting overall business...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    In a sense, close rates were declining because the sales team was not attributing closed leads to the proper channel. The number of factors that may influence your PPC performance is almost endless. I think this where many PPC mangers turn when...

  7. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. With this update, Google is finally giving retailers SKU level detail around their...

  8. So... You Think SEO Has Changed?

    Digital Marketing Channel Integration Eliminate any technical issues that may be impeding performance. Compare that with historical performance to understand whether you're improving. But ultimately the exercise of SEO performance analysis still...