Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords...
Is it time to turn off mobile like some poorly targeted content campaign? My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. With enhanced campaigns coming, many people will take the easy...
This creates a significant hurdle when you're trying to demonstrate results for campaign initiatives. Demonstrating ROI is a critical element of marketing performance. Digging deeper into the data to uncover successes in SEO is critical for B2B...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Often times Google's actions, whether intentional or unintentional, can have a strong positive or negative impact on campaign...
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
The 2008 campaign has inspired much speculation and imitation in political and marketing circles. The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the...
Referral codes for campaign tracking. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major...
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
Parity with AdWords in an Enhanced Campaign World? The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data – clearing the way for a new era of innovation for...
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Here's a quick recap of search and social marketing news and tips from the past week.
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts.
Search marketing is a channel where every little piece of the campaign can be measured. However, giving your entire campaign over to automated bidding at all times can have some adverse consequences. However, these things need to be experimented on...
When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making successful campaign decisions.
This campaign was created last fall. The sole purpose of the campaign was to expand the organization’s social reach by generating Likes on their Facebook page. One is regarding a campaign targeting page likes and how Optimized CPM helped to reduce...
The San Francisco-based company provides software that allows marketers to track and optimize paid advertising campaign performance on multiple platforms, including Google, Bing, Facebook, and Baidu. But masked in those losses are our high growth...
In a campaign the size of theirs it's inevitable that those will sneak through from time to time. To give my interpretation on the study, eBay won't lose any measurable number of sales if they turn off their extremely ineffective PPC campaign...
The search marketer with blinders on won’t notice the competitor who is starting to poach traffic and won’t understand why campaign performance is diminishing over time. How is my campaign doing in comparison?
The best thing we can do is to keep sight of our core marketing objectives and begin to understand how to maintain performance with the coming changes and new campaign architecture. For the past few weeks, AdWords has held webinars to shed some...
If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right messages get in front of the right people at the right time," said Brian Boland, Facebook director of...
