Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a different product is deemed more relevant to that search. The same way that each keyword should have a unique bid based on it's...
While this takes a bit of time initially, your reporting and optimization is made quite a bit easier, as you can think just about bid optimization and ROI at the keyword ad level, without running too much math.
Consider lowering all bid prices by 20 percent before uploading. Expect significant performance variance on the keyword level. Just because a keyword performs strongly on Google doesn’t mean it will perform similarly on adCenter (I have no...
Explicit bidding occurs when every active match type of each keyword – the exact, phrase and broad bid – have each been assigned a bid. This bid management strategy is really simple: Implicit bidding, also known as bid inheritance, lets you set a...
At the moment, it's one bid for any engagement. I suspect these are highly dependent on tweet quality and on your bid. But I'm sure eventually the number of other engagements will become meaningful -- which makes me think Twitter should offer the...
Optimal Pricing also uses advertiser campaign objectives and network structure to give each advertiser an opportunity to bid on the most valuable traffic at all price points. The model prices according to traffic type, quality, and volume based on...
It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Within days we were suffering from the same old problem: absurdly high minimum bid prices for...
Then the advertiser could probably afford higher bid prices, which would improve the ad position on the search results page. If the advertiser also created a landing page with a headline and descriptive text using the words "green widgets," the...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Should you delete or pause under-performing keywords - or simply adjust their bid prices? Our simple rule of thumb is: you shouldn't make a decision about whether to adjust bid prices, or delete a keyword, until the keyword has accumulated at least...
Should you delete or pause under-performing keywords - or simply adjust their bid prices? In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser...
In Part 2, I'll resume the description of how and when you should adjust keyword and ad group bid prices. Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC...
Next Monday I'll run through the methods and best practices for determining how and when you should adjust keyword and ad group bid prices. For these, increase the bid price gradually until the cost per conversion levels out at, or below, the...
This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign. So how much should you bid on each ad group? If you bid higher than the maximum cost per click, you risk losing...
Their reasoning is that content ad clicks are inherently "low-quality," so it's safest to start maximum bids lower than for search campaigns, and then gradually move bid prices higher as ROI data is collected.
You can perform global search and replace operations to change any text – in keywords and ad copy, for example – and even bid prices. The method works well because each media type – text ads, banner ads, video ads – exhibit different performance...
Quality Score for minimum bid is determined by a keyword's CTR on Google, the relevance of the keyword to its ad group, your landing page quality, your account's historical performance, and other relevance factors.
Bid boosts can be cumulative – so if an advertiser chooses to increase bid prices by 200 percent for males and 300 percent for the age bracket 55-64, then the advertiser will pay up to 500 percent of the ad group base bid price for each click from...
This seems to turn on its head the conventional wisdom that best practice for a new content campaign is to start bid prices low and then move them higher as enough data accumulates to judge whether doing so will result in acceptable ROI.
