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Performance Bid Prices

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  1. Reading the Tea Leaves: Interpreting Keyword Reports

    Then the advertiser could probably afford higher bid prices, which would improve the ad position on the search results page. If the advertiser also created a landing page with a headline and descriptive text using the words "green widgets," the...

  2. SearchDay | What You Need to Know Before Committing to SEO

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  3. SearchDay | Focus on Conversions

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  4. Judging PPC Performance: Focus on Conversions, Part 2

    Should you delete or pause under-performing keywords - or simply adjust their bid prices? Our simple rule of thumb is: you shouldn't make a decision about whether to adjust bid prices, or delete a keyword, until the keyword has accumulated at least...

  5. Judging PPC Performance: Focus on Conversions

    In Part 2, I'll resume the description of how and when you should adjust keyword and ad group bid prices. Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC...

  6. PPC Bidding Strategies: Prudence vs. Aggressiveness

    Next Monday I'll run through the methods and best practices for determining how and when you should adjust keyword and ad group bid prices. For these, increase the bid price gradually until the cost per conversion levels out at, or below, the...

  7. Show Me the Money: Bidding for Profitability

    This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign. So how much should you bid on each ad group? If you bid higher than the maximum cost per click, you risk losing...

  8. Placement-Targeted Campaigns: Taming the Beast

    Their reasoning is that content ad clicks are inherently "low-quality," so it's safest to start maximum bids lower than for search campaigns, and then gradually move bid prices higher as ROI data is collected.

  9. Destroying the Myths of SEO and PPC

    Quality Score for minimum bid is determined by a keyword's CTR on Google, the relevance of the keyword to its ad group, your landing page quality, your account's historical performance, and other relevance factors.

  10. A Look at Demographic Bidding for AdWords

    Bid boosts can be cumulative – so if an advertiser chooses to increase bid prices by 200 percent for males and 300 percent for the age bracket 55-64, then the advertiser will pay up to 500 percent of the ad group base bid price for each click from...