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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...