After that, the tool can find key performance indicators (KPIs) for individual keywords for the past 24 months, including impression volume, click-through rate (CTR), average cost-per-click (CPC), and age/gender/geographic data.
For many small businesses, video is a medium that they conceptually "get," as its value is easier to asses than some forms of online performance-based marketing. Local video advertising also represented a prominent focal point throughout the...
Selling video ads can also be easier than selling some forms of online performance based advertising to small businesses, making it a nice add on to product bundling by yellow pages sales channels. After catching my breath after The Kelsey Group's...
Yahoo has expanded capacity and significantly upgraded the performance of its email system, making it a viable alternative to Google's Gmail service. Interesting news about Google investing in a local Chinese search engine, as a means to finally...
