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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    CIMA - Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization; MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data.

  3. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  4. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Not unlike Google Webmaster Tools (detailed below), Bing Webmaster Tools provides information pertaining to content performance: content crawled, indexed, and trafficked. Unfortunately, there are a lot of moving parts including the personalization...

  5. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. Paid search advertising among those companies rose 16.5% in the second...

  6. Liberal Democrats' View: It Was Traditional Media That Did It

    The most exuberant headline (based on a genuine poll finding) was in the Sunday Times, a newspaper part of Rupert Murdoch's News International group. This series will explore how each of the parties are using search and display advertising, social...