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It puts digital advertising on a level playing field with TV in that both are now based on the same ‘opportunity-to-see’ standard. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling...
If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
This problem doesn't really exist in the online advertising world because there is already a solution: cookie-based tracking. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. This should sound familiar to anyone who has used GRPs to research, plan, and...
Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. The industry trend is to evolve display advertising to be more...
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. On the blog, Mohan said this and its other efforts to improve the performance...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Facebook Removes Gun Sweepstakes – Fast...
The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data – clearing the way for a new era of innovation for performance marketing software companies, which will...
Cloud-Based Access: Advertisers can login wherever and get real-time insights into video performance to quickly pull reports, measure success and inform future strategies. The Benchmark Edition is used to effectively measure a brand's social video...
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. The cool thing is it does all the heavy lifting: it knows there are two...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices...
Advertising on mobile is big business. In some cases, MAC address-based tracking solutions encrypt or hash the MAC address in an attempt to make it anonymous. Mobile app conversion tracking presents unique challenges not found in traditional...
The San Francisco-based company provides software that allows marketers to track and optimize paid advertising campaign performance on multiple platforms, including Google, Bing, Facebook, and Baidu. The online advertising management platform's...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). But with data samples the size of theirs, I suspect that the systematic bias...
Managing advertising campaigns independently of the competition may work in other advertising media, but paid search is a fundamentally different channel from all others. At its heart, benchmarking is the practice of analyzing the performance of...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
That’s why I think we need an AdWords Bill of Rights – a series of basic requirements that any performance marketer should be able to expect from their advertising vendor. Consider session based broad match vs.modified broad match.
On their website, on their shelves, and in their advertising and promotions, these products are handled separately due to their importance to the business. The techniques below are most familiar to expert SEM practitioners and can drive significant...
