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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Google AdWords Adds Consumer Rating Annotations

    Consumer ratings annotations highlight industry-specific ratings based on consumer surveys. Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics, said AdWords.

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. As a result, your site's mobile performance matters to your...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine...