Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. In fact, it's encouraged so you can get maximum value out of your keyword analysis...
You can also look at where they are navigating through the site as part of your analysis. Search is often the catalyst of performance. Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad...
Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
The analysis of 40,000 listings found that 43 percent of local listings had missing or incorrect addresses. We added proprietary local data around performance of the listing on Yahoo Local and we do our own moderation to ensure listing quality...
Walmart did an analysis of all their sales in all their stores and discovered when there was a storm or hurricane coming, Strawberry Pop Tarts sales went through the roof, so much so that they move more inventory to those stores when a storm is...
Bing Ads has completed the same type of analysis for the financial services industry. There was variability in the analysis, so the data and recommendations should be used as a guide, and not a substitute, for performing your own ad copy tests.
Any metrics which return an average would help with analysis, as those with high / low visits would be skewed and make the report misleading. This is great for comparing the performance across locations.
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
Analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. So what's a marketer to do with all this research on image performance in...
Export data for further analysis and uploads. There you'll find the Graph in a drop-down along with the performance graphs normally found on the keywords page of Bing Ads. Also, Google only shows two metrics in their performance graphs.
While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. However, new applications that integrate big data sources into...
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. This should sound familiar to anyone who has used GRPs to research, plan, and measure media performance.
There is a bigger story SEO campaigns can tell through navigational performance analysis. This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs. How do you measure SEO performance now that "not...
Some bid management platforms will actually do the statistical analysis for you. For instance, if you’re testing whether DKI improves performance, just use DKI in all your ad headlines. Yet, a surprising number of PPC advertisers don’t take...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. Establish the key performance indicators associated with the...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance. Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the competition; Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24...
