SEO News

Performance Analysis

  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. Historical purchase analysis determined this was the audience most likely to purchase our product. We dove further into our analysis by looking at placements via the GDN.

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide. The fact there was a performance difference between mobile ad copy and PC ad copy isn't a surprise.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    However, the size and diversity of our dataset enables us to provide the most comprehensive analysis on PLA performance. Marin said its data "skew toward the performance of larger retailers, and may not reflect performance trends for small retailers.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The collection and analysis of customer data is paramount to supporting the quest to connect with customers on a more personal level. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do...