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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Goal Completions: Low goal completions won't negatively impact your organic performance or...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    During my analysis, I found some of the companies that were consuming syndicated content were also syndicating their own content to various partners. From an analysis standpoint, I saw websites that surged increase even more the following week, and...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site.

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    However, Kim said he had high confidence in the data and its analysis, because the numbers between men and women "weren't even close. The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to...

  6. PPC Management: Your Past, Present & Future

    Conducting analysis within your campaigns is critical. I was simply running some analysis within Excel while building out a strategic plan for a client. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust bids or...

  7. How Can Good PPC Managers Become Great PPC Managers?

    Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. The keyword-level view in AdWords will give you hints on how to improve performance. I recently read a post by author Greg McKeown on LinkedIn...

  8. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    This post will help you set up and utilize these proven dashboards as part of your daily, weekly, or monthly analysis. Are you looking to analyze marketing campaigns and their performance? Are you looking to analyze site performance, mobile...