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  1. Delving Into the Auction Insights Report

    The addition of the device segment is fantastic, too, as the constant change of user behavior across device makes this analysis really important. This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Any extra boost you can have from the author is also likely to increase the organic performance...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. The first feature, adaptive Shopping campaigns, is a new way to create and...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Goal Completions: Low goal completions won't negatively impact your organic performance or...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding...

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site.