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  1. Evolution in Digital Marketing Skill Sets

    There are tools that facilitate this analysis, but the best marketers will be those that have the core skills to dig deeper. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance...

  2. Delving Into the Auction Insights Report

    The addition of the device segment is fantastic, too, as the constant change of user behavior across device makes this analysis really important. This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct...

  3. UKSPA launches structured product classification system

    Obviously as the market matures, having sector analysis and the ability to see how the 1150 sector performs, for example, may be a good way to go. Each discrete four-digit code has an information page that contains the ideal performance of a...

  4. Barclays capital-at-risk note links to EM and US small caps

    No liability whatsoever is accepted by Future Value Consultants Limited or Structured Products magazine for any loss or expense incurred from using this analysis. The information in this analysis is taken from sources which Future Value Consultants...

  5. Mariana Capital offers autocall on FTSE 100 stocks

    No liability whatsoever is accepted by Future Value Consultants Limited or Structured Products magazine for any loss or expense incurred from using this analysis. The information in this analysis is taken from sources which Future Value Consultants...

  6. Investec digital note offers choice of counterparty

    No liability whatsoever is accepted by Future Value Consultants Limited or Structured Products magazine for any loss or expense incurred from using this analysis. The information in this analysis is taken from sources which Future Value Consultants...

  7. Hong Kong warrant market players bullish about 2015

    I don't think that newcomers will suddenly participate in the warrants market in 2015 – this won't happen until 2016 at the earliest, because when firms start to earn money their competitors need to do their analysis and persuade themselves this...

  8. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  10. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Any extra boost you can have from the author is also likely to increase the organic performance...

  11. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. The first feature, adaptive Shopping campaigns, is a new way to create and...

  12. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Goal Completions: Low goal completions won't negatively impact your organic performance or...