Some bid management platforms will actually do the statistical analysis for you. For instance, if you’re testing whether DKI improves performance, just use DKI in all your ad headlines. Yet, a surprising number of PPC advertisers don’t take...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. Establish the key performance indicators associated with the...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance. Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the competition; Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24...
Performance Analysis Framework In most cases, this type of analysis will take about 30 minutes, but will help you construct a plan that will improve the overall performance of your entire organization.
Hashtag Madness: the NCAA Tournament on Twitter – Capture the ConversaionMinute-by-minute tweet analysis of 5 million tweets about NCAA tournament games. Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance...
Mike Blumenthal provides a full visual guide and analysis. Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog What combinations of messages drive the best performance and quality?
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. It’s critical that search marketers differentiate between branded and non-branded traffic to better...
However, just because something can be quantified doesn't mean it should be – or it least not until every other analysis option has been exhausted. When the sale ends, bids stay high on those keywords until the model has enough evidence that...
I hope to see many of you reading this at SES New York in late March, and also appreciate comments with other important diplomatic/non-biased information analysis tactics. Granted, there are great tools that can help you view Google and Bing side...
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
One of the core tactics of this glacial process is search term analysis. However, Google has made your search term analysis process a bit easier. Pre-sorting your list by selecting specific keywords can help focus your analysis.
Even if benchmarks have to be established over time, a starting point should be agreed upon, recognizing criteria might change as a result of further analysis. A Method for Evaluating Performance It seems obvious but often times B2B marketers don’t...
Now that our data collection and processing abilities enable very granular analysis on how nuances in ad construction impacts results, our focus should be on improving the overall message we’re delivering.
And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely...
Basic Analysis This post will cover how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, a free custom report and how to easily use the API for exporting and...
Critchlow followed with an analysis of some of the meaningless SEO metrics being demanded by many C-level executives. Based on an analysis with different unique postings, “URLs with a +1 are being indexed instantly and rank for the title as well as...
