A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. A keyword is the word or set of words AdWords advertisers...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
Effective Ad Review Grabbing these same metrics at the ad group level provides an instant problem list. Overall performance data can also be used to weed out bad assets, non-performing domains and identify click fraud to ensure budget is allocated...
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Throwing Ad Extensions into that mix will add an extra edge to any PPC account. In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently.
For example, searches for “good credit loan” have grown every year since 2004, and are forecast to reach a new peak this year; yet only 1 in 10 paid search ads addressed credit in their ad copy. Consumers expectations will be a mobile specific...
For more detail on social signals and PPC, read my previous column, "How Social Media Affects Paid Search . My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and...
Different PPC platforms may reach different or specialized audiences; place ads on the most appropriate ad network. Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep...
If you save the filters below in your own accounts (at keyword level) I guarantee you'll save time and always know what needs attention in your PPC campaigns. Work on your ad text and your landing pages to improve your CTR and relevancy.
My series on adCenter PPC optimization continues next time, when we’ll discuss strategic keyword expansion methods to fill the match gaps. But what they've also done is inadvertently created more competition for themselves and actually made it less...
PPC Bid Management for Branding - ClickZ Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter. Adwords Remarketing Success - PPC Hero Top PPC Tips for Smartphone Advertisers - adCenter Blog
Fourteen, fully 40 percent, of the best PPC tactics we've uncovered are creative, designed to make the ad more attractive to a searcher and more relevant to the search query. To illustrate the many pay-per-click (PPC) tactics that have proven...
In the example above, the affiliate PPC ad was triggered just moments after they already were on the clients' site. Make sure that PPC ad text you're running is the ad that does the most for your bottom line, not the search engines.
Human interaction is and will remain to be the key to PPC success (or else I'm out of a job! Some might argue that this was to the detriment of PPC as a whole, but alas some advertisers needed this feature.
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal. While I could wax poetic about the content network, today I'll simply focus on tools and strategies...
PPC Integration: Integrating PPC with SEO, Part 2 SEW EXPERTS: PROFITABLE PPC Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Ads & Landing Page Clinic: Does your PPC ad make a promise that your landing page can't keep? Make sure that your ad copy and landing page contents are in alignment to ensure a smooth and profitable visitor experience.
PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Search Ad Quality Score 101, Part 2 SEM 101 Getting a good quality...
