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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. Ecommerce advertisers traditionally get to have all the fun. The holiday shopping season is the event of the year...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an...

  5. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    From an advertiser perspective, it enables advertisers to get all the most important and relevant information before consumers, with plenty of call to action. Hero ads are great opportunity for advertisers to maximize brand impact though a visually...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most

  8. Why Real-Time Bidding is Set to Become Huge

    Advertisers can choose to purchase ad inventory based on highly qualified audience targeting, and only bid on available impressions when their targeting methods match the available impression. The option for real-time (or very close to real-time...