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Performance Ad Placement

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.