Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Each will have a different existing knowledge of PPC and requirement for the data.
Throwing Ad Extensions into that mix will add an extra edge to any PPC account. In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently.
For example, searches for “good credit loan” have grown every year since 2004, and are forecast to reach a new peak this year; yet only 1 in 10 paid search ads addressed credit in their ad copy. Consumers expectations will be a mobile specific...
Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter. Top PPC Tips for Smartphone Advertisers - adCenter Blog PPC Bid Management for Branding - ClickZ
Fourteen, fully 40 percent, of the best PPC tactics we've uncovered are creative, designed to make the ad more attractive to a searcher and more relevant to the search query. To illustrate the many pay-per-click (PPC) tactics that have proven...
In the example above, the affiliate PPC ad was triggered just moments after they already were on the clients' site. Make sure that PPC ad text you're running is the ad that does the most for your bottom line, not the search engines.
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
PPC Integration: Integrating PPC with SEO, Part 2 SEW EXPERTS: PROFITABLE PPC Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Ads & Landing Page Clinic: Does your PPC ad make a promise that your landing page can't keep? Make sure that your ad copy and landing page contents are in alignment to ensure a smooth and profitable visitor experience.
The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Real Media is Fastest Growing Top 10 Ad Network Posted by Nathania Johnson Nov 17, 2008 While some sectors in the economy are...
Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Search Advertisers: Don't Miss the Profitable PPC Webcast Posted by Kevin Newcomb Oct 21, 2008 What's the...
Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and...
Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...
Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...
This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign. Measuring PPC Success Max CPA and Max CPC are the calculations you perform to match PPC campaigns to your...
More Killer Keyword Techniques: Personas and Buckets PROFITABLE PPC Learn how to use personas and bucket lists to create huge killer keyword lists like the pros. Yahoo Updates Ad Performance Reports for Sponsored Search Accounts Posted by...
