Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. Ad fatigue was already an issue on Facebook and with a more image centric format...
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can improve overall return on advertising spend. Utilizing project management software to assign clear task...
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the growth of paid search clicks via mobile devices, said Matt Lawson, Marin Software’s Vice President of Marketing.
There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.
Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over Q3, to 10 percent of all paid search ad clicks. Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how...
Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad copy optimization services prove to be invaluable to our marketing efforts, delivering significant gains in our ad campaigns.
Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance. Here are three findings from Marin Software's research that every search marketer should know about the...
Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition. If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced.
Marin Software Ad Planner/ Placement Tool DoubleClick Ad Planner Performance Marketing Platforms You'll need to invest in a performance marketing platform to get to the next level. Performance Marketing Platforms
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Although managing and optimizing large-scale advertising programs on Facebook can be a time consuming task, Marin Software now addresses these...
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...
Marin Software You can always find such functionality from third party software. Make sure your clients know about your absence, that someone is available to execute simple tasks on your behalf (like pausing runaway campaigns or ad groups), that...
The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. The combination of ad serving and search management is an enticing draw.
