Make proper notations in analytics: Most analytics packages allow you to make notations regarding performance. One easy way to monitor performance trends for extreme issues is to set up automated alerts within Google Analytics or AdWords.
Analyze Days and Visits to Purchase: Many analytics packages, Google Analytics included, offer a Visits to Purchase and Days to Purchase report. Most PPC tools, including Google AdWords and Google Analytics, give all of the conversion credit to the...
These customers don't want big complicated packages of services. Most importantly, I do look at 2008 as the year of analytics. Companies need analytics services and reporting designed to meet their purposes.
SEW Experts: 7 Tips for High Value AnalyticsEric Enge gives you 10 key steps for maximizing your analytics investment, explaining how to overcome some of the limitations of Web analytics packages. Stone Temple Consulting Publishes Web Analytics...
What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages rivaling research from the largest firms. Stone Temple Consulting has published the 55-page 2007 Web Analytics Shootout, the results of a nine...
Most Web analytics packages make this easy to do. Attempt to do this up front, and then update your selected KPIs as you learn more about the information you can extract about Web site performance from your analytics program.
One person asked whether the software packages could tell the difference between PPC campaign clicks (displayed on search result pages) and contextual ad clicks (served by a search engine, but displayed on content partner sites).
