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Performance Ad Marketing Analytics Packages

  1. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Make proper notations in analytics: Most analytics packages allow you to make notations regarding performance. One easy way to monitor performance trends for extreme issues is to set up automated alerts within Google Analytics or AdWords.

  2. Comparing Web Analytics Packages

    What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages rivaling research from the largest firms. Stone Temple Consulting has published the 55-page 2007 Web Analytics Shootout, the results of a nine...