SEO News

Performance Ad Marketing

RSS
  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Banner ads (no ad networks, no remarketing, just banners on sites) For each client ready to invest, we decided to test...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Any search term that matches to your site will show this user a relevant ad. Use the product group layering to gather similar products together so you can bid based on performance. The automated element of these campaign types utilizes time...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Then, marketers can supplement FBX with performance data...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. Launch New Ad Formats You can diversify your campaign by utilizing new ad...

  5. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Even in our advanced digital age, it's incredibly challenging to measure whether...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    It enables you to focus more on providing your users with an interesting and informative read, without peppering your copy with jaguar.jaguar.jaguar, ad nauseum. Each of us has our own idea of what it entails, but at the end of the day, I think it...

  7. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...