They analyzed various ad copy in several different industries to determine what words in ad copy drive better performance and better quality. Gagnon then jumps into ad conversions and landing page success.
And the social ad effectiveness study found that recommendations dramatically increased ad performance. During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad...
As the table above illustrates, were it not for the initial banner ad impression and the following keyword searches, this consumer may have spent his $1,000 with a competitor when it was time to purchase.
However, is this the best possible piece of ad copy that this advertiser could write for every consumer target at any time? While we'd all like to be testing and iterating our ad copy all the time, if you don't implement a repeatable optimization...
The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this disparity in performance. Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in...
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
Not only do I see a graphic representation of the ad group's performance but a legend showing statistics is generated automatically. Further slicing is available, for example we can see which ad groups the clicks by city are coming from by checking...
It's easy to measure sales as a conversion point to help value your ad spend in mobile. This is huge and really changes the way you value that ad spend. Think about the bid modifications you need to make, or ad copy and landing page experience.
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
R.M.traditional full service Ad Agency) Our SEO work and online marketing has meaning and that meaning has instilled a great amount of pride and dedication. In an age where SEO is a necessary component to any marketing or PR plan, it's sad to see...
Facebook's CFO David Ebersman said the growth in ad revenue was driven by the strong performance of news feed ads. A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and...
product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
They present this data via the Facebook Ad Creation Tool. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with...
Where ad spend goes, optimization spend will follow. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. Every SEO engagement should include a metrics-driven analysis of social performance and...
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. By leveraging this extra refinement, we’ve seen clients experience triple-digit growth...
And we all need more quality ad opportunities to drive performance. So Bing has suffered terribly and hasn't received their fair share of the ad pie. Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate...
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Predictions are that global online video...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ What makes an ad engaging or compelling? EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search...
