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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. In the reporting example above, we can see in #4 that two...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. And Marin said performance marketers "investing in native advertising channels should consider the...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Search marketing software and service company WordStream recently announced updates to its...

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. Seasonality can really make or break your campaign performance. Ecommerce advertisers traditionally get to have all...

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    This is a critical distinction for search marketers, since from a search perspective, it only matters which companies are showing up on the search engines, how often they show up, and what they say in their ad copy.

  8. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In what Kenshoo called the first study of its kind, the company found...

  9. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...

  10. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Someone might have seen your TV ad and want to buy your product. We all know about the intent-based wonders of marketing on search. It isn't just about eeking out a little extra performance now. We can't target an individual person on search, we...