A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time. Ongoing PPC campaign optimization requires focused persistence. How to Locate Your Raw Search Term Data
Bids are raised, keywords are paused, and ad text is changed based on data. Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance.
Taking these 3 key ad experience factors into account over time, Quality Score aggregates all the data points into one single 'out of ten' rating. While it may have seemed like a black box for ad pricing Alferness told SEW it is an important game...
Overall performance data can also be used to weed out bad assets, non-performing domains and identify click fraud to ensure budget is allocated as efficiently as possible. When reviewing overall performance trends, it’s important to look beyond ROI...
Each will have a different existing knowledge of PPC and requirement for the data. Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance.
For example, searches for “good credit loan” have grown every year since 2004, and are forecast to reach a new peak this year; yet only 1 in 10 paid search ads addressed credit in their ad copy. To identify the right consumers, brands will look to...
My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency.
Most PPC platforms will offer in-built data reporting, but be sure you can segment paid search traffic in your website's analytics to show the exact keywords which are sending you traffic. Different PPC platforms may reach different or specialized...
If you save the filters below in your own accounts (at keyword level) I guarantee you'll save time and always know what needs attention in your PPC campaigns. Work on your ad text and your landing pages to improve your CTR and relevancy.
Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter. PPC Bid Management for Branding - ClickZ Adwords Remarketing Success - PPC Hero Top PPC Tips for Smartphone Advertisers - adCenter Blog
In the example above, the affiliate PPC ad was triggered just moments after they already were on the clients' site. Make sure that PPC ad text you're running is the ad that does the most for your bottom line, not the search engines.
Human interaction is and will remain to be the key to PPC success (or else I'm out of a job! Some might argue that this was to the detriment of PPC as a whole, but alas some advertisers needed this feature.
Managed placement targeting on the Google AdWords content network is one of the most accurate and potentially profitable weapons in the PPC arsenal. While I could wax poetic about the content network, today I'll simply focus on tools and strategies...
PPC Integration: Integrating PPC with SEO, Part 2 SEW EXPERTS: PROFITABLE PPC Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Continue reading adCenter Rolls Out New Custom Date Range & Filter...
The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level...
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Furthermore, testing different ad messages can help you fine-tune the messages visitors see on your PPC landing pages -- helping you improve conversion rates...
Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...
Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to...
First let's reflect back on the most important data points for optimizing PPC campaign results: conversion rate and cost per conversion. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
