SEO News

Performance Ad Data Placement

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.

  3. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    The systems in the two types of houses were identical except for the placement of the energy consumption feedback mechanism. Or for a particular ad? There’s often not much you can do about ad impressions.

  4. How to Make PPC Count Without Conversion Tracking

    For all of your display campaigns, run placement performance reports. Break your keywords into super-tight ad groups so you can write super-relevant ads. A side benefit of this activity is that you might actually find ‘positive’ queries that you...