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Performance Ad Data Marketing

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). For example, consumer activity captured online enables an advertiser to retarget a shopper with...

  2. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Even in our advanced digital age, it's incredibly challenging to measure whether...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    It enables you to focus more on providing your users with an interesting and informative read, without peppering your copy with jaguar.jaguar.jaguar, ad nauseum. Stop trying to just salt your content and meta data with keywords, thinking that's all...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a Shopping campaign. You’ll also find your performance data in the new “Product groups” tab and “Dimensions...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. In the reporting example above, we can see in #4 that two...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent...