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  1. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Even in our advanced digital age, it's incredibly challenging to measure whether...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    It enables you to focus more on providing your users with an interesting and informative read, without peppering your copy with jaguar.jaguar.jaguar, ad nauseum. Stop trying to just salt your content and meta data with keywords, thinking that's all...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a Shopping campaign. You’ll also find your performance data in the new “Product groups” tab and “Dimensions...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. In the reporting example above, we can see in #4 that two...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent...

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...

  7. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Someone might have seen your TV ad and want to buy your product. Because you only need to identify the really important groups up front, and the rest can wait until you start to see the data – previous customers, people really near you (especially...