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  1. Mobile Advertising Measurement: Winning the Long Game

    As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables you to modify your campaign and get the greatest return on your ad spend.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Consider what ad groups you want to create under your All Products ad group carefully as they will form the structure for the remainder of your campaign. Once you've broken out your Google Shopping Campaign, continue to test different ad groups and...

  3. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. As a campaign manager, you should have a task list of recurring tactics. Providing strategic vision is what changes a...