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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a Shopping campaign. You’ll also find your performance data in the new “Product groups” tab and “Dimensions...

  2. Google AdWords Adds Consumer Rating Annotations

    With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. If you've been wondering what Google intends to do with the information it's collecting from users about brands...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. Performance data of the Bizo targeted campaigns is housed directly in AdWords, which can lead...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. In the reporting example above, we can see in #4 that two...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Once we had a significant amount of data, we dove into our...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always 100 percent accurate. What are the prevalent themes across the ad copy?