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  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. Ad position – the average rank of your ad on the page. Position above rate – how often participants were shown in an ad position above...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Write ad text that highlights mobile-specific specials or deals Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Adjust your ad copy, keywords, and bids to match your expected return on investment (ROI). Ad test cleanup. Review all of your ad tests and pause any losing ads. New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Banner ads (no ad networks, no remarketing, just banners on sites) The goal of these "lessons" is to help you use what...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  6. Bing Ads Enhances "Change History" Page

    Changes are grouped by Campaign, then by Ad Group," Bing adds. Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page when it comes to...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  8. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. No longer do you have to show the same ad to a customer who comes back...