SEO News

Performance Ad Campaign Placement

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test...

  3. A Strategy Map for Google Display Network Success

    Placement Targeting Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. To avoid crashing and burning on the GDN you need to establish a solid...

  4. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.

  5. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    The systems in the two types of houses were identical except for the placement of the energy consumption feedback mechanism. CTR for a specific campaign? Or for a particular ad? There’s often not much you can do about ad impressions.

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...