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  1. Secret Sauce LoMo Tips for More PPC Sales

    Create specific budgets for each AdWords store campaign Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Linking AdWords accounts with GMB automatically allows...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. The client decided to devise a plan to begin expanding their promote products via AdWords. You can link your YouTube account directly to your...