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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  2. Bing Ads Enhances "Change History" Page

    Changes are grouped by Campaign, then by Ad Group," Bing adds. The Change History page gives advertisers a way to see how changes impact a campaign's performance. Bing also improved the performance of the page, saying the Bing Ads team "acted on...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Any search term that matches to your site will show this user a relevant ad. Use the product group layering to gather similar products together so you can bid based on performance. But it can be a difficult area to manage, especially if your...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. No longer do you have to show the same ad to a customer who comes back...