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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Adjust your ad copy, keywords, and bids to match your expected return on investment (ROI). Ad test cleanup. Review all of your ad tests and pause any losing ads. New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Banner ads (no ad networks, no remarketing, just banners on sites) The goal of these "lessons" is to help you use what...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad. Currently, if a user clicks on a local inventory ad, they are taken to...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    After all, retailers want their ad to appear in a top spot. Creating Enticing Adverts With Ad Extensions Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at...

  5. Bing Ads Enhances "Change History" Page

    Changes are grouped by Campaign, then by Ad Group," Bing adds. The Change History page gives advertisers a way to see how changes impact a campaign's performance. Bing also improved the performance of the page, saying the Bing Ads team "acted on...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Any search term that matches to your site will show this user a relevant ad. Use the product group layering to gather similar products together so you can bid based on performance. But it can be a difficult area to manage, especially if your...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...