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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Then, marketers can supplement FBX with performance data...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Edit multiple bids, keywords, ad groups, and ads. AdWords Editor doesn't allow advertisers to automate campaign...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. Launch New Ad Formats You can diversify your campaign by utilizing new ad...

  4. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising campaigns and...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Remember to always create and test ad groups based on Analytics and AdWords performance data. Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    It enables you to focus more on providing your users with an interesting and informative read, without peppering your copy with jaguar.jaguar.jaguar, ad nauseum. The tools and tactics we employ may differ, but the goal (for our clients, at least...