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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). When an industry can't come to common consensus about what a high-profile term really...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. Performance Measurement Optimization Track everything! Somehow people that love you and what you do gather together and say all...

  3. Google AdWords Adds Consumer Rating Annotations

    With consumer rating annotations, when people click on an ad's rating, they can drill down into a more detailed view of rating scores. Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t...

  4. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. Performance data of the Bizo targeted campaigns is housed directly in AdWords, which can lead...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. In the reporting example above, we can see in #4 that two...