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Performance

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  1. What is Mobile App Attribution & Why is it Important?

    To figure out which visitors came from which source, you would simply append parameters on each URL to track the performance of each channel. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app...

  2. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. On the blog, Mohan said this and its other efforts to improve the performance...