We added proprietary local data around performance of the listing on Yahoo Local and we do our own moderation to ensure listing quality," Hines said. Other features include a reputation management page where business owners can follow reviews and...
They analyzed various ad copy in several different industries to determine what words in ad copy drive better performance and better quality. He says the way people are searching and interacting with technology is changing and it is causing a lot...
There are fantastic insights from this study to help boost CTR performance. A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel...
And the social ad effectiveness study found that recommendations dramatically increased ad performance. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web.
This is great for comparing the performance across locations. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report. Let's look at the top uses of this data, from beginner right through to...
When you see changes in performance, it is important to consider the interactions in your broader digital marketing portfolio before taking action. Were you to optimize based only on search data, you may fail to revive your campaign's performance...
This shifts the perspective and shows your current statistics as well as looking at your change in performance over time. Some will make it into the standard Google Webmaster Tools feature set, while others will fade away (like Site Performance).
Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.
Not only has Google found a way to quantify movie search intent, but also predict box office performance related to it. Further, the study concluded that search volume seven days before an opening is predictive of the movie’s performance.
It's a win-win situation: consumers get the assurance of seeing our performance grades based on the actual experience of customers, while Beaucoup enjoys the higher sales that come with that buyer confidence.
So what's a marketer to do with all this research on image performance in Pinterest? New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest.
Prediction: Search engines will introduce tighter definitions of "great" user experience around site performance, speed and site availability. Google Webmaster Tools and / or Google Analytics will expand its reporting to display server data such as...
This will allow you to better visualize potential correlations between goals or simply visualize each goals' performance over time. Goals in Google Analytics are ways of tracking if a visitor performed an action that likely affects your bottom line.
At the outset of this type of roadmap, it isn't uncommon to see dramatic performance improvements as poor ads are cleared from rotation and core value propositions are identified. I often hear the following from marketers: "I tested my ads six...
There you'll find the Graph in a drop-down along with the performance graphs normally found on the keywords page of Bing Ads. Also, Google only shows two metrics in their performance graphs. Late last month, Bing Ads released a preview of their new...
You can also use it to get performance and cost estimates, which can be helpful for planning out potential budgets before actually putting it in action. If you use Google’s AdWords Editor, they have made some updates in the new 10.1 version of the...
Reported revenues per click for each device reflect the disparity in performance on phones as well. The good news is search ad providers are acting to give advertisers the tools to remain profitable despite this disparity in performance.
Many advertisers have legacy campaigns that are segmented by device and have set CPA bids based on device-specific performance metrics. The silver lining here is that your performance history will carry over (device specific).
But the data and insights can also help improve "top of funnel" activities and performance from initiatives like SEO, SEM, social, and content marketing. For most organizations it's now a crucial piece of the marketing puzzle.
All in all, I hope this template will enable you to compare and contrast your content strategy and SEO performance with that of your SEO nemesis and come up with a way to vanquish your most dreaded foe once and for all!
