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Performance

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  1. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Knowing which pages are gathering the most visits is very useful when assessing marketing...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. It’s that time of year when Q1 “state of” reports are published to demonstrate where...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The number of factors that may influence your PPC performance is almost endless. I think this where many PPC mangers turn when performance shifts within an account. PPC managers have to do exactly this when analyzing statistics and deciphering what...

  4. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at...

  6. The 4 Most Interesting Features in Google Shopping Campaigns

    With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  7. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in...