PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
For instance, if you’re testing whether DKI improves performance, just use DKI in all your ad headlines. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage...
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. On the blog, Mohan said this and its other efforts to improve the performance...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Google Tag Manager grows nearly 300% since January...
Establish the key performance indicators associated with the relaunch. A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience...
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Search engine optimization (SEO) professionals, web designers, and bloggers...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance. In essence, influence means you're inspiring others without having direct control over whether they take action.
The difference in audience drives performance and provides opportunity. Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
However, downloading and installing WordPress isn't enough to make the site successful for SEO, security, and performance. Why this is good for SEO: Thumbnails are useful to display an image smaller than full size, which helps bandwidth and...
As Craver mentioned, it's different than measuring website performance. So if you haven't started thinking about how to execute on your mobile strategy, including how to measure performance, the clock is ticking.
But would you sit through the entire performance? By leveraging this extra refinement, we’ve seen clients experience triple-digit growth in performance, driving more spend to PLAs more efficiently, generating a greater return overall on their...
The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data – clearing the way for a new era of innovation for performance marketing software companies, which will...
Considering this, the mobile activity we see in performance snapshot may be just the starting point driving multi-channel conversions. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a...
Custom segments allow you to monitor performance across keyword query topics, understand topic traffic and conversion trends, and leverage this data to identify the key landing pages for each topic. My previous article extolling the death of...
Performance Analysis Framework The following framework simple but extremely powerful in identifying the actual gaps in performance and providing simple direction on how to solve these gaps and drive for improvements.
Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance Report gets new “Top vs. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and...
