Economists regularly use leading indicators — the measurable economic factors that change before the economy as a whole changes — in order to analyze and predict future performance. Lagging indicators, on the other hand, are factors that change...
Additional places B2B SEO professionals should consider for evaluating keyword performance: While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. You'll easily be able to see if the changes you made to your account have had a positive or negative affect on the...
The code could contain anything, and could be harmful to your site both in terms of performance and security. How can you identify trustworthy themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy...
Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account.
ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. Google rewards advertisers (or at least experienced advertisers) with a nearly endless number of levers to pull to...
The links you attract will also help your asset directly with better SERP performance, which is why you factor in elements like traffic and conversion potential as well. But if you're only goal is links, you really aren't harnessing the full ROI...
Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's Dynamic Creative Optimization technology to automatically display the best-performing Vine by campaign KPI; Today, new data from Unruly Media has found the number...
Search is often the catalyst of performance. Beckman went on to mention that 50 percent of Internet users perform a search in response to a display ad; however, advertisers typically separate display and search efforts since they use them for...
The point is, human interpretation is not exacting, especially when you are analyzing human behavior and performance. Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data.
To bring this full circle, after explaining the high probability of my failure to the softball team, they seemed to have the right expectation for my performance. Maybe there's an analogy here about everyone playing their own position or a parallel...
We added proprietary local data around performance of the listing on Yahoo Local and we do our own moderation to ensure listing quality," Hines said. Other features include a reputation management page where business owners can follow reviews and...
They analyzed various ad copy in several different industries to determine what words in ad copy drive better performance and better quality. He says the way people are searching and interacting with technology is changing and it is causing a lot...
There are fantastic insights from this study to help boost CTR performance. A few months ago Bing Ads shared insights from a study of over 250,000 unique PPC ads. It covered more than 300 million ad impressions over a 30-day period in the travel...
And the social ad effectiveness study found that recommendations dramatically increased ad performance. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web.
This is great for comparing the performance across locations. Whatever the size of your business, you can gain valuable insights from the Google Analytics location report. Let's look at the top uses of this data, from beginner right through to...
When you see changes in performance, it is important to consider the interactions in your broader digital marketing portfolio before taking action. Were you to optimize based only on search data, you may fail to revive your campaign's performance...
This shifts the perspective and shows your current statistics as well as looking at your change in performance over time. Some will make it into the standard Google Webmaster Tools feature set, while others will fade away (like Site Performance).
Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.
Not only has Google found a way to quantify movie search intent, but also predict box office performance related to it. Further, the study concluded that search volume seven days before an opening is predictive of the movie’s performance.
