SEO News

Performance

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Google has announced two new tools for Google merchants on the Google...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions. If your golden corral keywords' performance ever slips, your entire...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.