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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. Finally, ask them where they would go to validate that the company they...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    By following this process you will naturally give precedence to the creative content that is most likely to perform. With social media, content aggregators and a whole range of online apps designed to prioritize only the best content on the web...