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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Perform a Screaming Frog Crawl Is there engagement with your brand on social media sites? Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did the piece perform strongly in one or two areas (G+, Twitter, comments) but not in any others? Encourage authors to promote themselves via social media and build their personal engagement levels. Even forgetting about the debatable value of...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. Finally, ask them where they would go to validate that the company they...