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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. Ask them to use Google to search for a company that does what you do.

  3. Responsive Design vs. Task-Oriented UX Design

    Desktops are more efficient than tablets or phones due to a combination of keyboard size, size of the display, the time it might take to perform more complex tasks, etc. They may also be somewhat mobile, but pause to perform a task, such as taking...