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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Recovery-wise, if you only perform enough work to barely exit the gray area, you can recover, but only temporarily. Perform a Crawl Analysis As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site.