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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But solving your AdWords problems will allow you to perform an accurate stress test on your business, so you can identify and overcome your weaknesses relative to your competition. Scour your search queries for keywords that you don’t want to...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Recovery-wise, if you only perform enough work to barely exit the gray area, you can recover, but only temporarily. Perform a Crawl Analysis As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site.