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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did the piece perform strongly in one or two areas (G+, Twitter, comments) but not in any others? Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content...

  3. Survey Says: Stop Making Assumptions About Your Content

    Overall, your content marketing program may be successful but what are the pieces that are really driving the actions you want and what is it about those pieces that is making them truly perform? Now, instead of sales folks trying to adapt long...

  4. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Note: If you think TLS/SPDY compression (things like Google use SDPY) is any better, they aren't; the original previously mentioned attack called CRIME was able to perform a similar compromise. If you're an SEO professional, you need to know there...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Perform Cost-Based Analysis (CBA). ASK YOURSELF: What are all the factors that will consume time or budget to perform the tactic? Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...