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  1. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Note: If you think TLS/SPDY compression (things like Google use SDPY) is any better, they aren't; the original previously mentioned attack called CRIME was able to perform a similar compromise. If you're an SEO professional, you need to know there...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Perform Cost-Based Analysis (CBA). ASK YOURSELF: What are all the factors that will consume time or budget to perform the tactic? Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  5. Twitter Ads: Are You Wasting Money on Mobile?

    Dates: Does your campaign perform better in the mornings when people are browsing on their way to work versus in the middle of the day when they are surfing Twitter during lunch? Advertising on Twitter can be a great opportunity to drive online sales.