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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Create a picture of how your campaigns perform throughout the months of November and December. Deliver ads to those individuals with a similar message as your initial email contact. Examine Offers from Last Year: Review all of the ads, landing...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Note: If you think TLS/SPDY compression (things like Google use SDPY) is any better, they aren't; the original previously mentioned attack called CRIME was able to perform a similar compromise. If you're an SEO professional, you need to know there...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all pages on that domain (including your commercial sales pages), which in turn helps those pages perform better in...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers of the social videos tested went on to perform a multitude of brand or video related actions, notably 49 percent of viewers purchased the advertised product within three days of the view. Unruly currently tracks 506,976 "shares" of online...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Perform Cost-Based Analysis (CBA). ASK YOURSELF: What are all the factors that will consume time or budget to perform the tactic? PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs.

  7. Twitter Ads: Are You Wasting Money on Mobile?

    Dates: Does your campaign perform better in the mornings when people are browsing on their way to work versus in the middle of the day when they are surfing Twitter during lunch? I’d love to hear about results you’ve had with testing different...