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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But solving your AdWords problems will allow you to perform an accurate stress test on your business, so you can identify and overcome your weaknesses relative to your competition. When people find out I’m the author of Google AdWords for Dummies...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Recovery-wise, if you only perform enough work to barely exit the gray area, you can recover, but only temporarily. Perform a Crawl Analysis The original algo hit typically feels like a punch in the gut, with serious confusion and frustration...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did the piece perform strongly in one or two areas (G+, Twitter, comments) but not in any others? How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  6. Survey Says: Stop Making Assumptions About Your Content

    Overall, your content marketing program may be successful but what are the pieces that are really driving the actions you want and what is it about those pieces that is making them truly perform? Last month, I attended an industry conference on...