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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Another common mistake is to perform time and motion studies of the current design. In reality, users perform much better if they have fewer choices about product or functionality. Some folks claim to do it, but what they do is not task analysis.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. Conversion rate optimization (CRO) has quickly shifted the priorities...

  4. Responsive Design vs. Task-Oriented UX Design

    Desktops are more efficient than tablets or phones due to a combination of keyboard size, size of the display, the time it might take to perform more complex tasks, etc. They may also be somewhat mobile, but pause to perform a task, such as taking...