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  1. Google Reveals What New & Expectant Parents Search For

    According to a survey conducted through Google Consumer Surveys in April, new and expecting parents perform twice as many searches as non-parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    When an engineer sees 100 users doing the same thing 100 different ways, they think that they need to design an interface flexible enough to allow anyone to perform the task any way they want. Your task analysis should indicate what knowledge is...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Another common mistake is to perform time and motion studies of the current design. In reality, users perform much better if they have fewer choices about product or functionality. Some folks claim to do it, but what they do is not task analysis.