Perfect is the enemy of good” says the old proverb, and Jim Collins, the author of “From Good to Great,” rebutted with his famous line: “good is the enemy of great. If you wait for something to be perfect or sometimes even just great, you’re going...
Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. Now is the perfect time to consider implementing a persona plan in your digital marketing strategy.
They also tend to view social media sites and platforms as their enemy rather than partners that can help them achieve their goals. The Golden Voice story about Ted Williams that went viral earlier this month was a perfect demonstration of this.
In a perfect world, we want to have the greatest amount of links traveling to the home page and then see deep links which follow a hierarchical flow to deeper site pages. Remember the days, a few years ago to be exact, when you would hear the...
Perfect is the enemy of good enough. By the time you figure out how to make everything absolutely perfect, your audience is going to be on to the next big thing. This is particularly the case in the B2B world where videos could create a lot of link...
