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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By the way, you would be surprised at how much your bounce rate percentages can drop for specific pieces of content when implementing ABR. You can leave "Non-interaction" as (not set) since we want to make sure the event actually affects our bounce...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Adjusted Bounce Rate takes into account time on page, which can get you closer to actual bounce rate percentages. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and business owner.