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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By the way, you would be surprised at how much your bounce rate percentages can drop for specific pieces of content when implementing ABR. You can leave "Non-interaction" as (not set) since we want to make sure the event actually affects our bounce...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Adjusted Bounce Rate takes into account time on page, which can get you closer to actual bounce rate percentages. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and business owner.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales...

  5. Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

    One has to speculate that if those data warrant their own report, those requests may have increased by double-digit percentages as well. Today, Google released new data in the Transparency Report, showing user data requests received, through which...