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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales...

  2. Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

    One has to speculate that if those data warrant their own report, those requests may have increased by double-digit percentages as well. Today, Google released new data in the Transparency Report, showing user data requests received, through which...

  3. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    If conversion rate percentages fall short of industry benchmarks and expectations, B2B search engine marketers should consider additional web traffic measurements when validating performance, in comparison to other website traffic channels (like...

  4. Google Encrypted Search Going Global

    While initially encrypted search was supposed to only affect searches in the “single-digit percentages”, some sites that rely more on organic traffic from Google have seen upwards of 20 percent of keywords reported in Google Analytics as "(not...

  5. Media Attribution: How to Start Optimizing Your Media Allocations

    However, there is an important interim step prior to determining the share percentages which allows you to get moving faster: to determine how many conversions receive multiple touches, and the percentage of total conversions which are single...