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  1. Influential Twitter Accounts Indexed More in Google [Research]

    When it came to what percentage of news oriented tweets were indexed from influential Twitter profiles, the data showed it was 100 percent. Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local number versus a toll-free number for the...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is a huge percentage and a wakeup call for businesses that have yet to embrace video. Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. What began as a passion project among small pockets of data-driven marketers has become the central...

  5. Twitter’s Vine Updates Rules on Explicit Sexual Content

    As we've watched the community and your creativity grow and evolve, we've found that there's a very small percentage of videos that are not a good fit for our community. Twitter is clamping down on graphic sexual activities and provocative nudity...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Marin said its data "skew toward the performance of larger retailers, and may not...