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  1. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. To gain back position one we can apply a small increase in bid to win on desktop and tablet and a larger increase in mobile bid...

  2. Native Advertising for Small Business: The Missing Link?

    An unpromoted post will — at best — reach a tiny percentage of a brand’s followers. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  3. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. To use this feature you have to have text numbers not images and add a small script to your website.

  5. Influential Twitter Accounts Indexed More in Google [Research]

    When it came to what percentage of news oriented tweets were indexed from influential Twitter profiles, the data showed it was 100 percent. Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a...

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local number versus a toll-free number for the...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is a huge percentage and a wakeup call for businesses that have yet to embrace video. Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses...

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. What began as a passion project among small pockets of data-driven marketers has become the central...

  9. Twitter’s Vine Updates Rules on Explicit Sexual Content

    As we've watched the community and your creativity grow and evolve, we've found that there's a very small percentage of videos that are not a good fit for our community. Twitter is clamping down on graphic sexual activities and provocative nudity...