That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. It’s important to note that with non-branded terms, you should expect...
Percentage or Ratio Social SEO Improved Search Rank 5. Compare options using a common currency and justify bottom-line feasibility of spending. Search Web Traffic Referrals 4. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or...
With the support and engagement of this growing army of influencers and advocates, you will drive discovery of your content among a larger percentage of your target audience directly and through improved position in search engine results.
These data points are compelling, but the most striking one in the chart below is the percentage of online videos accessed by tablet and mobile phones, reaching 16 percent on a day with a major sporting event – a 100 percent increase compared to a...
Given the traffic and revenue growth from the target keywords she was seeing from the analysis, and with the knowledge that the manual process limited her awareness to only a small percentage of the overall competitive landscape, she developed a...
Google’s percentage of market share in Q4 was still dominant. This won’t change, especially as analysts question the impact of Facebook’s Graph Search and other market led changes. This trend showed up big for paid search.
Percentage Exit Percentage New Visits Percentage New Visits Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
By analyzing the percentage of the budgets that these holiday-esque retailers are spending on specific keywords presents an in-depth look into what they were looking to accomplish with their Black Friday and Cyber Monday 2012 PPC efforts.
In addition to identifying your top-spending competitors, competitive intelligence will reveal which advertisers are winning in terms of coverage (i.e.the percentage of time their ads show up in search results), which is a strong indication of the:
While this is flat when compared to Q2, it is nearly a 2.5 percentage point increase from Q3 2011. Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid...
Bounce rate: What percentage of the people bounced quickly (had just one page view on your site)? With this “happiness” approach, you can distinguish between the value of different keywords and SEO strategies by correlating bounce rate, time on...
Monetization on mobile queries is a significant percentage of desktop, said Page, so Google is really living the best of both worlds right now. It's been a small percentage of ad spend, for most advertisers.
Converting queries are a very small percentage of all the queries triggered by keywords, and of all keywords we imagined people will search for. For example, an over-built account can have tens of thousands to millions of keywords, but looking at...
We expect to see this percentage increase as the year goes on, especially around the holidays. Despite retail having the lowest CPCs the growth in spending on tablets continues to grow, and is around 8 percent.
U.S.mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of total search spend, and mobile clicks and impressions all rose. RKG found a similar trend, putting mobile as a percentage of...
A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate is easy. Color Pyschology: It’s a well-known fact that color tweaks can make big percentage differences to conversion.
Other regions such as Latin America and the Middle East and Africa were also involved in the data but account for a relatively small percentage of the market with 6.7 percent combined. Of that, mobile search ad spending accounted for just under...
The vast majority of agencies charges a percentage of your media spend, a flat fee, or some hybrid. If you’re not spending a reasonable sum on paid search per month, it can be hard to amortize that cost accordingly.
When you look at mobile usage, one of the most remarkable things about Google maps is that more than 50 percentage of the usage of Google maps comes from phones. For their part, Adobe estimates that U.S.marketers are spending about 8 percent of...
If you love viewing CTR against top vs other percentage, that's probably an insightful chart. You'll be spending plenty of time anyway burrowing about in the account and I'm sure you all already know what's going on.
