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Percentage Search Spending

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  1. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results.

  2. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to see the percentage of mobile traffic from organic search. Again, you are looking for the percentage of mobile traffic to see how much bamboo you are feeding users. And one area I’ve been focusing on heavily is the percentage of mobile...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Conversely, for every point your Quality Score falls below 5, your average CPA will increase by a similar percentage. You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    And that's the trouble with the bounce rate percentage you are staring at in Google Analytics right now. We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the content at hand didn't meet...

  7. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year. We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for...

  8. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship. But if anything, that's the reason you want to be spending time on this now, so that you can take advantage and be one of the...