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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Conversely, for every point your Quality Score falls below 5, your average CPA will increase by a similar percentage. You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    And that's the trouble with the bounce rate percentage you are staring at in Google Analytics right now. We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the content at hand didn't meet...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year. We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for...

  5. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship. But if anything, that's the reason you want to be spending time on this now, so that you can take advantage and be one of the...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Percentage or Ratio Social SEO Improved Search Rank 5. Compare options using a common currency and justify bottom-line feasibility of spending. Search Web Traffic Referrals 4. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    With the support and engagement of this growing army of influencers and advocates, you will drive discovery of your content among a larger percentage of your target audience directly and through improved position in search engine results.

  8. Is Super Bowl Advertising Money Well Spent?

    These data points are compelling, but the most striking one in the chart below is the percentage of online videos accessed by tablet and mobile phones, reaching 16 percent on a day with a major sporting event – a 100 percent increase compared to a...