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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Your web pages are but points along a greater journey for consumers as they determine which...

  3. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: This and other similar data points segued into the importance of multichannel content marketing.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. Listen for key opportunities and pain points/areas of need.