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Percentage Points

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  1. Is Super Bowl Advertising Money Well Spent?

    These data points are compelling, but the most striking one in the chart below is the percentage of online videos accessed by tablet and mobile phones, reaching 16 percent on a day with a major sporting event – a 100 percent increase compared to a...

  2. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Monetate found no correlation between e-commerce site traffic market share and the percentage of mobile users, though. Their examination of trends across 100 million online shopping sessions contains a number of important data points for retailers...