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  1. Your Job Is to Make Google Look Good

    Think of it this way: If 100 visitors come to your page after searching on your target key phrase, what percentage of them will be happy with what they see? OK, the conversation did not really end like that, but you get the main point.

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  2. Using Analytical Analysis to Help Improve Conversions

    Does your percentage of conversions from mobile users compare with the percentage of overall mobile traffic which contributes to total site traffic? The above will likely only take you a few hours to complete, but a few hours that could help you...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent in 2014 to 86 percent versus 14 percent mobile Web usage. Or will HTML5 continue to develop to the point where there is no...

  4. The Evolution of SERPs and User Behaviors

    Sure, the number one listing will still get more clicks, but the percentage is getting more evenly distributed between spots two to four. If you only have 1.17 seconds to convince a user to click your listing, make sure your title tags and meta...

  5. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. And one area I’ve been focusing on heavily is the percentage of mobile traffic...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting...