Still, there's little argument that there are just downright more men in the industry than women, so naturally, there will be a higher percentage of men speaking, right? Use these Twitter lists as your starting point: https://twitter.com/Casieg/top...
For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability solution -- but it only cost them 10 percent more. Mohan says, "The IAB standard is about the most...
After mashing up that data, I was able to calculate the approximate number of posts each feed had published, and what percentage of them I had starred: Both have their merits, as you can see, despite the fact that I have starred a much greater...
They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. At a certain point in time, where are you going to sell your products?
To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give. Dig into paid search settings by reviewing past...
Desktops still have the highest percentage of invalid clicks (~6%). However, the engines at this point do a solid job at monitoring the problem. Over the past week I've been reading articles about how display is riddled with fraud and costing...
The allowable percentage is tightening. A recent study by Portent found that the percentage of "allowable" spammy links has been reducing for months now, standing at around 80 percent pre-Penguin and 50 percent by the end of last year.
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. It’s important to note that with non-branded terms, you should expect...
For example, take the number of pages you think will be impacted by the changes, multiply them by average conversion percentage, or average revenue per page, or average leads per visit, etc.and articulate what kind of increase you’ll likely see in...
In their annual industry benchmark report they asked companies “What percentage of your forecasted opportunities result in the following: No Decision, Loses, Wins. In order to find the equilibrium price of paid search, I needed to find the break...
When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when...
Percentage or Ratio Note: An ROI of 1 or 100% implies you'd get back what you put into it, while CBA, also sometimes known as Cost-Benefit Analysis, has a $0 "break even" point. Measuring social media ROI can be a daunting task, but not impossible.
The Percentage (Mix) of Anchor text Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the one you are optimizing). Don’t wait for a Penguin update to wipe out your rankings in...
Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if people are really using Google Catalogs for to shop for more guy type stuff such as...
If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords. Simply, there comes the saturation point when the creative has just been there and done that, and is now...
While bulk changes can be made, you can't apply logic (percentage changes, set dollar amount changes, etc. Desktop Tools – Using Logic (percentage changes, set dollar amount changes, etc. These are the most basic methods for managing bids – and...
Given the traffic and revenue growth from the target keywords she was seeing from the analysis, and with the knowledge that the manual process limited her awareness to only a small percentage of the overall competitive landscape, she developed a...
Google’s percentage of market share in Q4 was still dominant. This trend also led to average CPC increases that were at their highest point throughout the year, and were 9 percent above Q4 2011. Even if by just a few points, this an interesting...
Bounce rate is often confused with exit rate, and the difference is important; bounce rate is a measure of people who bounced off a single page (i.e.they did not visit any other pages within your website), whereas exit rate is simply a measure of...
Have readers engaged with the content and, if so, what percentage overall? The whole point of content marketing is that it should be measured over a 12, 24 or even 36 month period; and that’s when secondary indicators come into play.
