SEO News

Percentage Impression Share

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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that watching video content produced by businesses leaves them with a positive...

  2. New Google Shopping Overview & 4 New Tools

    Impression share denotes the amount of times your product ads appear in search for relevant queries (as a percentage). Impression Share Evaluating impression share will help advertisers determine appropriate product and product group bids for PLAs.

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords. Alternatively, response rates may be consistent but you’ll notice a decline in the number of impressions...

  4. Media Attribution: How to Start Optimizing Your Media Allocations

    Which placements have the most touches per impression? However, there is an important interim step prior to determining the share percentages which allows you to get moving faster: to determine how many conversions receive multiple touches, and the...

  5. Spring Forward with Search Strategies for Travel Marketers

    Historically, April showers bring a sharp rise in impression volume, while (along with flowers) clicks and spend pick up in May. Roughly 40 percent of the industry’s annual impression volume takes place between May and August, leaving only a few...

  6. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    It’s difficult to quantify, but I am under the impression that a significant percentage of advertisers were not running PLAs through the GAN, but adopted them once PLAs moved to AdWords, where they were more easily managed by paid search agencies...