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Percentage Impression Share

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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of their brand: percent of respondents agree that watching video content produced by businesses leaves them with a positive...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords. Alternatively, response rates may be consistent but you’ll notice a decline in the number of impressions...

  3. Media Attribution: How to Start Optimizing Your Media Allocations

    Which placements have the most touches per impression? However, there is an important interim step prior to determining the share percentages which allows you to get moving faster: to determine how many conversions receive multiple touches, and the...

  4. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    It’s difficult to quantify, but I am under the impression that a significant percentage of advertisers were not running PLAs through the GAN, but adopted them once PLAs moved to AdWords, where they were more easily managed by paid search agencies...