Bing Ads Share of Voice (SOV) report is similar to Google AdWords’ Impression Share. Impression Share) Really Tell You? On the other hand, share of voice (a.k.a.impression share) gives you a great of idea of not just where you’re losing impressions...
If you find CPCs and thus CPAs creeping up, chances are a large percentage of your impression volume is going to lower quality score keywords. Alternatively, response rates may be consistent but you’ll notice a decline in the number of impressions...
Google’s impression volume rose 19 percent YoY, with clicks up 11 percent. While this is flat when compared to Q2, it is nearly a 2.5 percentage point increase from Q3 2011. Adobe reports that Google CPCs decreased by 10 percent YoY and attribute...
Take into account PPI or profit per impression. Testing should start from the impression, not the clicks, although most people start with the click. Geddes recommends CPI or conversion per impression.
Marin reported seeing a 13 percent YoY increase in clicks for Google, with impression volumes rising 10 percent. U.S.mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of total search...
Impression share: Percentage of time your ad appeared for that keyword query. Currently Google provides competitive reports at category level (in the Opportunities tab) and impression share data, but now they will offer information to show how...
Google rolled out the new ad group impression share metric just last month. It’s the same as campaign-level impression share, but at a more granular level. Ad Group Impression Share This metric can help you understand how to increase your...
Which placements have the most touches per impression? However, there is an important interim step prior to determining the share percentages which allows you to get moving faster: to determine how many conversions receive multiple touches, and the...
Historically, April showers bring a sharp rise in impression volume, while (along with flowers) clicks and spend pick up in May. Roughly 40 percent of the industry’s annual impression volume takes place between May and August, leaving only a few...
Using Impression Share on Broad Match Campaigns Impression share is meaningless when you don't know which search queries you're advertising to. Since you can't see your impression share at search query level, you need to make sure that your...
Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Impression Share: This is a percentage of impressions you received divided by the impressions that you were...
One problem is that we don't really know anything about impression data in organic search. Sure, Google Webmaster Tools gives us a fleeting taste of impression data, for a sample set, but I'm a bit skeptical of its accuracy based on everything else...
It’s difficult to quantify, but I am under the impression that a significant percentage of advertisers were not running PLAs through the GAN, but adopted them once PLAs moved to AdWords, where they were more easily managed by paid search agencies...
The impression data isn't exact but it's a good indication if you're getting a CTR of 1 percent or 7 percent. When you revisit your ugly titles and descriptions, keep track of how this percentage improves.
Exact match impression share is "the percentage of impressions that your campaign could have received if your keywords were set to exact match. Impression Share Opportunity Impression Share Opportunity
This is done with cost-per-impression advertising in mind. The result: a percentage of your audience will write about the subject and cite your blog as their source. If you take this route keep in mind that a percentage of your Twitter audience may...
Impression share has dropped on the combined platform from 29.6 percent to 25.3 percent, resulting in less relative money being spent on the combined platform (21.9 percent to 17.5 percent). Google now stands at more than 80 percent of PPC ad spend...
Impression share is a metric that represents the percentage of impressions where your ads were shown out of the total available impressions in your target market. Lost impression share due to budget is less forgivable because your ads are being...
Making a Good Impression With About Us Pages, Search Engine Land I would like to see a percentage definition of a duplicate content threshold. If you want to share your own wish list, or discuss any of the ones shared here, feel free to join the...
Google AdWords Offers Impression Share NumbersGoogle has launched a new feature in the AdWords interface, Impression Share - the percentage of impressions your ads see. June Search Numbers: Microsoft Growing, Yahoo DroppingCompete.com released...
