SEO News

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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Still, there's little argument that there are just downright more men in the industry than women, so naturally, there will be a higher percentage of men speaking, right? At SES New York in March, I organized the first Girls' Night Out for some of...

  2. Google Active View Format Gets Accreditation

    For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability solution -- but it only cost them 10 percent more. Google’s Active View viewability measurement solution...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    A good percentage of links were taken down, and more takedowns were on the way. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through...

  5. SEO Diagnostics: Urgent & Preventive Care

    For example, take the number of pages you think will be impacted by the changes, multiply them by average conversion percentage, or average revenue per page, or average leads per visit, etc.and articulate what kind of increase you’ll likely see in...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    However, you can see a high percentage of accuracy (~94 percent) if you only fingerprint for a short period of time. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4...