SEO News

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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    By looking at extra signals where you can say oh you know what, as a percentage of the sort we see you are doing well for, or whatever, it turns out your links might be including more anchor text about travel or medical queries or something like...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is a huge percentage and a wakeup call for businesses that have yet to embrace video. This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over...

  5. Twitter’s Vine Updates Rules on Explicit Sexual Content

    As we've watched the community and your creativity grow and evolve, we've found that there's a very small percentage of videos that are not a good fit for our community. Twitter is clamping down on graphic sexual activities and provocative nudity...

  6. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Which explains the extremely high percentage of Super Bowl ads that contained hashtags. "Getting the right message to the right people at the right time can strongly augment your message. That was the opening message from Bruce Daisley, UK Managing...

  7. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of...