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  1. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have...

  2. Using Analytical Analysis to Help Improve Conversions

    Does your percentage of conversions from mobile users compare with the percentage of overall mobile traffic which contributes to total site traffic? The above will likely only take you a few hours to complete, but a few hours that could help you...

  3. Dealing With Onsite Duplicate Content Issues

    Click on "Duplicate Content" in the Site Details section to get an overview of the URLs, titles, match words, match percentage, and match pages. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent in 2014 to 86 percent versus 14 percent mobile Web usage. Back around 2009 there was a lot of speculation about whether...

  5. Native Advertising for Small Business: The Missing Link?

    An unpromoted post will — at best — reach a tiny percentage of a brand’s followers. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  6. The Evolution of SERPs and User Behaviors

    Sure, the number one listing will still get more clicks, but the percentage is getting more evenly distributed between spots two to four. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  7. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. And one area I’ve been focusing on heavily is the percentage of mobile traffic...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when...

  10. What Marketing Executives Say About Content Targeting

    When we put these findings alongside marketers’ response regarding the approach they think they should be taking with their content, we see that even greater a percentage believe in the superior value of smaller amounts of more researched content.