Still, there's little argument that there are just downright more men in the industry than women, so naturally, there will be a higher percentage of men speaking, right? At SES New York in March, I organized the first Girls' Night Out for some of...
For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability solution -- but it only cost them 10 percent more. Google’s Active View viewability measurement solution...
After mashing up that data, I was able to calculate the approximate number of posts each feed had published, and what percentage of them I had starred: Both have their merits, as you can see, despite the fact that I have starred a much greater...
In addition to drawing a larger percentage of clicks away from organic listings, cannibalization is most likely a factor, with advertisers spend on PLAs up 238 percent. While ongoing organic traffic mis-labeling due to mobile secured searches is...
They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues...
To be precise, tablet is required and mobile smartphones are weighted as a percentage bid on a scale of -100 to +300 percent, but many advertisers may not know how to analyze the percentage to give. Dig into paid search settings by reviewing past...
Desktops still have the highest percentage of invalid clicks (~6%). Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. From fake Twitter followers, to ghost publishers...
A good percentage of links were taken down, and more takedowns were on the way. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through...
The allowable percentage is tightening. A recent study by Portent found that the percentage of "allowable" spammy links has been reducing for months now, standing at around 80 percent pre-Penguin and 50 percent by the end of last year.
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. It’s important to note that with non-branded terms, you should expect...
For example, take the number of pages you think will be impacted by the changes, multiply them by average conversion percentage, or average revenue per page, or average leads per visit, etc.and articulate what kind of increase you’ll likely see in...
Branigan said that if you have a significant percentage of traffic from mobile devices, if you have high bounce rates from mobile-referred traffic, and your competitors have sites that work well on multiple devices, you should definitely consider it.
It would seem clear, therefore, that from a traffic perspective, social is driving only a small percentage of visits to retailers. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels...
However, you can see a high percentage of accuracy (~94 percent) if you only fingerprint for a short period of time. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4...
If a brand had a top organic result combined with a top paid listing with sitelinks, they're going to control an awful large percentage of the screen for branded searches," Mintz pointed out. An eBay study on the effectiveness of paid search...
In their annual industry benchmark report they asked companies “What percentage of your forecasted opportunities result in the following: No Decision, Loses, Wins. I actually enjoyed the discussions and learned quite a lot from some of them.
Despite the stated goal by 78 percent of those surveyed being “extremely” or “quite” committed to delivering a quality user experience to customers, an alarming percentage of brands admit knowing that their website will disappoint their customers.
While broad match can be an affective part of your agencies PPC strategy, it should only make up a small percentage of the total keywords within your account. But after signing on with an agency to run your SEM campaigns, you might begin to feel...
When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when...
However, the consensus among an alarmingly high percentage of advertisers is that GDN doesn’t work. For a few years it seemed that “display advertising” had become something of a dirty word for many in the Internet marketing community.
