Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. A new analysis says Google Image Search traffic is down 63 percent...
Kenshoo reported more than 60 percent growth YoY in Thanksgiving Day traffic. It accounted for 67 percent of impressions, but 80 percent of spend. This trend also led to average CPC increases that were at their highest point throughout the year...
Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. PC users spend approximately 20 percent of their online time in social...
Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more than 206.8 million total US visits. PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY...
Thanksgiving Day also saw strong gains on the e-commerce front, with a 32 percent YoY increase in online spending bringing the total for that holiday to $633 million. Digital Content was the heaviest U.S.online spending day in history at the time...
Adobe reports that Google CPCs decreased by 10 percent YoY and attribute this to an increasing share of mobile clicks, where CPCs are less expensive. U.S.search spend grew by 11 percent Year over Year (YoY) while ROI improved by 26 percent...
CPMs have increased 27.5 percent YoY, while CTRs are up 57.2 percent. This quarter, they report, the average CPC fell 40 percent in the United States and 27 percent in Canada. Spruce Media puts the CPC decrease at 18.2 percent, compared to Q3 2011.
Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. CFO Patrick Pichette was quick to point out on the call that it would...
Cazier’s Impact Assessment compares year-over-year (YoY) and month-over-month (MoM) drops in organic click volume on Google, segmented by verticals. In our quest to establish a quantifier to measure the impact of Google updates, it’s tempting to...
BrightEdge today also announced record growth as revenues have increased 300 percent Year-over-Year (YoY), from end of Q2 2011 to end of Q2 2012. We know that the net present value of search is $1.6 billion if we assume that the web only influences...
Facebook’s costs also ballooned, topping $1.93 billion for a 295 percent increase YoY. The figure represents a 32 percent increase over Q2 2011’s $895 million. According to Facebook, revenue from advertising was $992 million, representing 84...
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over the same quarter last...
They also found that cost per click (CPC) increased by 3.4 percent YoY, from $0.89 in Q2 2011 to $0.92 in Q2 2012. Paid search spend increased 15.5 percent YoY in Q2 2012, though the growth rate actually slowed, at nearly half that of last quarter...
Google continues to dominate in the paid search arena, boasting the strongest YoY global paid search growth in the industry for Q4 2011, as Bing dropped 18 percent, according to Covario. Citing a recent comScore Core Search custom report, Microsoft...
Advertisers in France saw the biggest CPC jump, with Q1 2012 rates 35 percent higher YoY. Costs per click are up 23 percent across the five territories evaluated by TBG: Canada, France, Germany, UK, and US.
Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts.
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. Clicks on mobile ads increased 246.1 percent YoY. According to IgnitionOne, Yahoo/Bing had their best quarter since...
Up for grabs: an anticipated $210 billion in web-influenced sales, with a 35 percent YOY increase in Valentine’s related searches, according to a recent consumer insights report from Google. Gifts.com appeared in the top five organic search results...
Globally, Google continues to outgrow competitors, with advertisers spending 27 percent more with the paid search giant YoY. Bing-hoo” lost 18 percent market share compared to Q4 2010, while Baidu grew their paid search revenue an astonishing 185...
Paid Search Clicks Up 56 Percent YoY in Q4 Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how this translates year-over-year: "Paid search clicks tend to be growing very quickly; we saw a 56 percent YoY...
