SEO News

Percent Yoy

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    In fact, spend on Bing grew 60 percent YoY, according to The Search Agency’s data. RKG also found spending on Bing Ads up 17 percent YoY. When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top...

  2. 4 Ways to Expand PLA Success in 2014

    This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. A new analysis says Google Image Search traffic is down 63 percent...

  4. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. PC users spend approximately 20 percent of their online time in social...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more than 206.8 million total US visits. PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY...

  6. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Thanksgiving Day also saw strong gains on the e-commerce front, with a 32 percent YoY increase in online spending bringing the total for that holiday to $633 million. Digital Content was the heaviest U.S.online spending day in history at the time...

  7. Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

    CPMs have increased 27.5 percent YoY, while CTRs are up 57.2 percent. This quarter, they report, the average CPC fell 40 percent in the United States and 27 percent in Canada. Spruce Media puts the CPC decrease at 18.2 percent, compared to Q3 2011.