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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Sign us up for that. Advice from an experienced consultant for 100 percent free? You don't always have control over the CPC, but you're 100 percent responsible for your conversion rate. Nobody knows right away how to optimize websites as soon as...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which allow YouTube to license the content for sale through its subscription service, rather than an ad-based one, which is how YouTube...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Sign in Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. We may find new channels for increased visibility, other markets we can...

  6. The Multi-Platform Majority Has Arrived. Are You Ready?

    Today, 85 percent of overall total time spent on mobile devices takes place within apps, a clear sign that this inherently optimized experience is the preferred pathway to mobile content. The adoption of Internet enabled mobile devices has...