However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Not surprisingly, Google led the way for search share in May, and grew its search market share to 66.7 percent, up from 66.5 percent in April. This is a significant increase from its 15.4 percent search market share in May 2012.
Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. The social networking giant saw its share of the market grow to 12.9 percent, good...
Jo Turnbull: I think it is hard to do egobait for the insurance and finance market, not due to a lack of data but due to the fact that everything needs to go through compliance and can take a very long time.
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan...
Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent, making it a 0.4 percent increase in April 2013 over their search share in March 2013. While Google is still the huge powerhouse when it comes to search...
Search engines: Changes to algorithm, updates, SERP updates, market share. By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per...
Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Google Analytics user agent detection can be thrown off by the countless new mobile devices...
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. A Yahoo spokesperson said in a statement: "Microsoft is an important partner, and we...
However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...
Engineers do extensive research on their target, from industry research to current products in market. Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media...
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. Users who clicked back to a longer, 12-result page executed fewer queries...
Chinese Internet giant Qihoo 360′s three-fold plan to challenge Tencent and Baidu [Interview] – The Next WebBaidu challenger Qihoo has captured 10 percent of the search market share in China, aiming for 40 percent by 2015.
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. Organic search numbers continue to get pummelled, with a loss of 13 percent (the average amount of traffic now labeled as direct traffic in most...
A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI," said Matthew Cooke, CTO and co-founder of Unruly.
This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly "anticompetitive" search practices that FairSearch claims gives Google's shopping and travel businesses unfair advantages...
Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and...
Their 26 percent search market share can’t be all wrong. Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing campaigns in Follow, Reach, Convert: Smart Retargeting...
