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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. Amazon reports that only 10 to 20 percent of buyers leave feedback after...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. The time delay between abandonment and return allows you time to influence the...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    If you can get them started on the same page, you will see return right away. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  4. Why SEO Can't Reside in a Silo

    During her initial purchase, this business was savvy enough to incentivize the customer to subscribe to their email list in return for receiving 10 percent off her next purchase. By combining SEO with a great website and effective social and email...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Local TV advertising: 1 percent Word of mouth: 26 percent SEO: 19 percent Online local directories: 15 percent PPC: 3 percent Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is...