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  1. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  2. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  3. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. These methodologies are essentially irrelevant on the mobile Web, as they don’t work for apps and that’s...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Those getting the most traffic from search appear to be the big players...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Feel free to try it out, get some call conversion data, and then return to your normal phone numbers once you feel you understand what is working and what should be paused or eliminated. I have always told my clients that if you get more than 20...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can't do if it's busy blocking the artist's content as a negotiating tactic with their label.