Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
From Q3 to Q4 2012 alone, video consumption grew 13 percent. There has been 50 percent growth in video streams since Q1 2011. By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently...
According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV viewers, choosing instead to consume many forms of content across many screens. For example, 76 percent of 18-34 year olds now own smartphones, versus...
Google Shopping was 32.5 percent cheaper per click than Amazon Product Ads during this period. PLA dominated traffic generation for Q4 2013, about 61 percent more traffic than the second highest traffic generating engine, Pricegrabber.
On the other hand, actual revenue grew 1,274 percent between 2009 and 2012. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin offers workflow, tools, analytics, and optimization in...
Well, the social network's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. As CEO Mark Zuckerberg pointed out on the earnings call, a year ago those revenues were 0...
This is an increase of 36 percent over the Q4 2011, and an 8 percent increase over the the third quarter of 2012. Looking at the advertising business, the aggregate cost per click, which indicates the amount advertisers pay Google, was down 6...
It accounted for 67 percent of impressions, but 80 percent of spend. This trend also led to average CPC increases that were at their highest point throughout the year, and were 9 percent above Q4 2011.
Only 53 percent of all cell phone owners in the U.S.have smartphones as their primary device, according to comScore’s latest figures. Well over 50 percent of new handset purchases are smartphones, which means that market penetration will continue...
Thirty-five percent of retailers’ full year spend on paid search in 2011 was concentrated in the fourth quarter, with the top 50 largest retailers spending closer to 45 percent of their annual budget for search in those last three months...
In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices will account for 25 percent of all paid search clicks on Google by December this year.
Over the past few years, investment in social media by the financial sector grew steadily; by Q4 2011, 22 percent of companies in the financial services sector were investing in social. Why, then, the precipitous drop to just 6 percent in the...
Citing a recent comScore Core Search custom report, Microsoft revealed in their rebranding announcement that unique searchers on Bing and Yahoo Search are likely to spend 26 percent more than the average searcher and 9 percent more than those...
When Google’s Q1 2012 earnings were revealed, the company noted that CPCs (costs per click) were down 12 percent over Q1 2011, and 6 percent over Q4 2011. So if CPCs are decreasing, what can you do to increase revenue?
Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released yesterday.
Costs per click are up 23 percent across the five territories evaluated by TBG: Canada, France, Germany, UK, and US. Advertisers in France saw the biggest CPC jump, with Q1 2012 rates 35 percent higher YoY.
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a...
The Q1 2012 $10.65 billion in revenue is a new record and reflects a 24 percent increase over the same quarter last year. Google revenues topped $10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 $10.58...
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. For the same period, IgnitionOne puts total U.S.search spend growth at 30.3 percent in their Global Online...
The digital ad market ended 2011 on a down note, with investments in search and display both falling about 6 percent in the final quarter, according to new data from Kantar Media. Paid search was down 6.4 percent from the same period in 2010, led...
