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In December 2010, Yahoo had around a 16 percent market share, while Bing was around 12 percent. Meanwhile, Google's U.S.search market share remained in the neighborhood of 66 percent, according to comScore data.
This quarter, they report, the average CPC fell 40 percent in the United States and 27 percent in Canada. Spruce Media puts the CPC decrease at 18.2 percent, compared to Q3 2011. CPMs have increased 27.5 percent YoY, while CTRs are up 57.2 percent.
For example, if you are interested in reaching film buffs, 63 percent are on YouTube. If you’re interested in reaching horror movie fans, 62 percent are on YouTube. And if you’re interested in reaching action movie fans, 52 percent are on YouTube.
Just for your interest: the number of advertisers that were using Yandex contextual ad network in Q3 2011 was 158,000 – 10 percent more than in previous quarter and 48 percent more than a year before.
Shares dropped 10 percent in after-hours trading. In the fourth quarter of 2011, Google revenue hit $10.58 billion – a 25 percent increase over the reported $8.44 billion in Q4 2010 revenue. Google+ now has 90 million users globally – more than 60...
Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over Q3, to 10 percent of all paid search ad clicks. The click through rate on tablets was 38 percent higher than on desktops.
Yahoo's revenue in the third quarter was $1.1 billion, a 5 percent decline from Q3 2010. Meanwhile net earnings totaled $396 million, a 26 percent year-over-year decline. After a four-month search, Yahoo has finally filled the corner office.
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S.down 2.9 percent in the third quarter, at least according to a new report from WPP's...
This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. Mobile viewing is on the rise on the whole, with Android and iPad devices seeing the strongest growth; Android...
Although the technology is still new to North America, mobile barcode scanning was up over 4,500 percent comparing Q1 2010 to Q1 2011. So far this year (as of Q3 2011), ScanLife reports over 20 million barcodes scanned worldwide, of which 60...
Earnings per share were $0.23, up 32 percent. Net earnings were down 26 percent. Revenue of $1.1 million amounted to 1 percent growth year over year, excluding special items. Search revenue was $374 million, a 13 percent decrease from the previous...
Google, which for the first time topped $9 billion in revenue in Q2, once again set another company record as it delivered a strong third quarter with $9.72 billion in revenue, a 33 percent increase over the $7.29 billion reported in Q3 2010.
Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S.and globally...
ScanBuy pointed to 20 million Americans already having "standard code readers" on their phones, but with the recent release of their "scan & send" feature, QR code accessibility now reaches at least 80 percent of all camera-ready phones.
China has the largest Internet population in the world at 420 million and 99 percent of them use Baidu, according to Robin Li, CEO of China's largest search engine. Baidu's search market share continues to rise -- up from 73 percent to 75.5 percent...
The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher than 15.3 percent in Q4 2009, according to the latest Click Forensics data. Click Forensics also warns of a new malware scheme...
Russia's top search engine Yandex reported today that their year-over-year (YoY) revenue increased by 43 percent, reaching 12.5 billion rubles ($410 million). That news is so big it even dwarfs Google's huge Q4 of 2010, in which the company...
That news is so big it even dwarfs Google's huge Q4 of 2010, in which the company reported $8.44 billion in revenue -- a 26 percent increase over 2009 and 17 percent increase over the $7.2 billion earned in Q3.
IHS Screen Digest concurred, saying "display revenue increased by an estimated 61 percent during 2010, playing a major role in Google's market share performance. Everyone is saying it: U.S. Search spend significantly increased in Q4 of 2010.
U.S.market share for Android smartphones eclipsed Apple smartphones for the first time as of Nov.percent vs.percent -- according to ClickZ (from comScore data). Android is the number two operating system worldwide, with 25.5 percent of smartphone...
