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Limited Pressing claims to have determined over a one-month testing period that 80 percent of their Facebook ad clicks were performed by bots. The results show that 70 percent of campaigns resulted in a return on ad spend of 3x or better, and 49...
Last year, advertising accounted for 85 percent of Facebook’s revenue (Zynga contributed a healthy 12 percent). The use of Facebook as a direct sales channel reached its peak in Q2 2010, with just over 10 percent of marketers reportedly using F...
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. For the same period, IgnitionOne puts total U.S.search spend growth at 30.3 percent in their Global Online...
Marin Software also reports that the number of paid search clicks from mobile and tablets doubled over Q3, to 10 percent of all paid search ad clicks. The click through rate on tablets was 38 percent higher than on desktops.
This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase. Mobile viewing is on the rise on the whole, with Android and iPad devices seeing the strongest growth; Android...
Earnings per share were $0.23, up 32 percent. Net earnings were down 26 percent. Revenue of $1.1 million amounted to 1 percent growth year over year, excluding special items. Search revenue was $374 million, a 13 percent decrease from the previous...
Google, which for the first time topped $9 billion in revenue in Q2, once again set another company record as it delivered a strong third quarter with $9.72 billion in revenue, a 33 percent increase over the $7.29 billion reported in Q3 2010.
Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S.and globally...
Internet advertisers during the first six months of this year represents a 23.2 percent year-over-year increase, eclipsing last year’s first-half record of $12.1 billion in revenue, according to the latest Internet Advertising Revenue Report from...
Yahoo's second quarter report doesn't look pretty at first glance: GAAP revenue is down 23 percent. However, the operating income for the company has increased by 9 percent. First and foremost, Yahoo's overall revenue suffered, dropping from $1.601...
With lower than expected earnings in Q1, growing concerns about increased spending, and a 14 percent decline in Google’s stock price since Larry Page was appointed CEO, Google today reported $9.03 billion in Q2 2011 revenue – a new record for...
A new study from Covario examining search advertising trends for high-tech industries shows intensely slowed growth for the second quarter of 2011, but that the year-to-date spending should still be on track for a 15 to 20 percent increase in 2011.
Prior to releasing their Q4 results, Yahoo announced it is laying off another 1 percent of its workforce -- approximately 135 of its 13,600 employees. Search Engine Optimization Designing an SEO Friendly URL Structure by Josh McCoy
With the addition of Yahoo traffic, adCenter represents approximately 25 percent of the US search opportunity making it a both a relevant and important channel for advertisers of all sizes," Shah said.
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according to Webvisible. YoY spending grew by 159 percent in Q2 2010, 91 percent in Q1 2010, and 111 percent in Q4 2009.
Google is the source of nearly 97 percent of all iPhone search traffic, a combination of searches via the Safari toolbar and the Google home page, plus Google's app, according to a new report. At least 43 percent of marketers say they want to use...
Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent.
As predicted, aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of Google's AdSense partners, increased about 16 percent over Q3 2009 and increased about 4 percent over Q2 2010.
With this strong second quarter performance and the anticipation of more growth to come for the rest of the year, we are standing by our original forecast that spending for paid search in 2010 will increase by 14 to 18 percent over last year...
The Internet Retailer 500 spend approximately $1.2 million daily on 88,765 keywords, yet only 33 percent of these keywords rank in the top 50 natural search results.percent of Internet Retailer 500 companies are not ranking above position 50 in...
